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"T.E.M.A." Project - MIUR |
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Targeted E-Commerce Marketing with Agent Technology
Platform and support system to e-commerce.
The active cooperation with the University of Salerno made possible in 2003, in collaboration with the Department of Mathematics and Informatics, the launch of "T.E.M.A." Research Project.
"T.E.M.A." Research Project wants to make a practical contribution to solving the problems of "Web Advertising" in e-commerce.
The mission to be pursued is to respond in timely manner to the needs of the client/navigator, capturing the attention through an appropriate system to advertise.
"T.E.M.A." project will then answer in theoretical terms and applications, developing a theoretical model and computational architecture that, according to the definition of the profile of the client/navigator, is able to produce advertising media able to capture the attention and loyalty of the customer .
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ItalSystem s.r.l. 
